Outline # 12

Brief History of Advertising and Public Relations Worldwide

* Western in Origin
* Corporate purpose
* Manipulative in their Role, Function, and Design
* Democratic in tradition
* Capitalistic in Heritage
* Postmodern, Postmillennial, Post-Cold War Era

Environmental Challenges, Population Growth, Poverty and Hunger, War

The Management of Change

Tensions from Technology, Globalism, and Multiculturalism

Governments, Corporations, and Private Citizens

Nationalism versus Globalism

Past versus Future

Tensions Among the First, Second, and Third Worlds

Class Stratification Control of Technology

An Ideological Foundation for Advertising and Public Relations